Rock Those Whites on Memorial Day Weekend

Memorial Day Weekend is the offish start of the summer. Cheers to Summer Fridays, sexy AF tanlines, and rooftop kickbacks all SZN.

One of the biggest wins about summer is that we can finally slay in our seasonal white attire, without the mega judgment of the three other seasons 👀. The new 305 Active line has tons of that new-new, crisp white attire you’re gonna lurve. Just like, don’t spill that rosé on my whites, okurrr?


For those chilly Hampton nights – The Summer Is Better Sweater

After you slay those free 305 Hamptons classes this weekend, the weather's gonna cool down while you stay toasty in our The Summer Is Better Sweater. The hot pink flamingo aka 305’s mascot, is the right amount of sexy you’ll have to make your sweater ~pop~.


For when you OVAH all the tourists – The Damsel in Digust Tee

Gurl we get it; when folks are on the WRONG side of the escalator or walking slow AF on the sidewalk, sometimes you just need to make a #305Loud statement! When the tourists flock into the city for the weekend, let them know how you really feel.



For when your seat sweshs don’t take a holiday - The Sig Bra

That extra day off means you get that extra day to make sweat sexy while others folks are out of town. For that, grab the Sig Bra in white and give them something to write home about. Let yo titties breathe while you slay your workouts on MDW!

What'ya waiting for?

The new 305 Active line is only available for a limited time, so don't miss out. Shop the new collection here!