Sarah Massey: Showing Inauguration weekend who's boss

The upcoming presidential inauguration is causing some...stress. To say the least. To say the very, very least. The ass-kicking folks of DC-and-beyond are taking this stress out in different ways. Some are knitting pu$$Y hats to wear to the Women’s March on Washington. Some are getting glammed the f-up to go to the Peace Ball at the (new, sparkling, divine) National Museum of African American History and Culture. While others are getting down with a good old fashioned, stick-it-to-the-(orange)-man protest

Sarah Massey is doing something a little different.
Sarah is PR maven with a penchant for strong cocktails and a dedication to leadership that would take Michelle Obama’s breath away. She is volunteering her PR skills to All in Service DC, an alliance of DC restaurants and businesses that plan to donate profits from Inauguration Weekend to charities that provide critical services to the community. (PRAISE YE, PLANNED PARENTHOOD!) Sarah took some time out of her hustle to chat with us about the project.

"This is the first time in modern history that a woman has this much liberty, and I want to take advantage of it. "

Sarah Massey: one of the organizers behind All in Service (and the boss you wish you had).

Sarah Massey: one of the organizers behind All in Service (and the boss you wish you had).

I’m so pumped about All in Service. How did this come about?

Two incredible women in the service industry came up with the concept. Hundreds of thousands of people are coming to DC for the inauguration (and anti-inauguration events). It’s going to be standing room only, and profits are going to be high. They thought it would be a great way for the service industry to demonstrate support for the DC community. They started reaching out to folks like me who could help them organize.

What do you do first thing in the morning?

First I list five reasons I am grateful for my life and why. Then, I write a creative piece of art, every day for an hour, before I try to put my mind around what the rest of the day is going to be like. Then coffee and go!

What role have you played?

Projects like this are my bread and butter. I own my own PR company (Massy Media), so I volunteered my company to publicize, do media relations, and handle logistics. We’ve gotten so many businesses on board, and the list is growing every day. All In Service DC is all volunteer-based, and it’s all woman-led. 


How did you decide who would benefit from All in Service?

We wanted to bridge the connection between industries of service. The idea is that food and beverage service industries, like DC’s amazing restaurants, would be giving back to nonprofit services, like Planned Parenthood and Ayuda, that are so critical to the DC community. 


I love this description from the website: “The events of the inauguration present a vital opportunity to serve our nation’s capital by creating inclusive spaces, in service not only to our guests, but also to our community.” Why do you think inclusive spaces are so important right now?

For us, inclusive spaces is about demonstrating our love and care for our community. People are hurting. People are fearful. This is a hospitality industry. We can create a space that says “you’re welcome here.” These businesses really care—they’re putting their money where their mouth is.

How do you blow off steam?

I’m a biker with and without motors. Two wheels are my favorite things in the world. I also dance—I do Zumba twice a week. And I’m SO excited to try ((305)).

This seems like such a good way to bring people together at a time when, let’s be honest, things are feeling pretty divided.

It is! Service industry business owners can’t check people's political IDs when they open the door. All in Service DC is a way to show off DC’s booming restaurant scene AND benefit charities in the town where we live, work, and receive care. So far there are 45 restaurants planning to give back to these nonprofits.

All my favorite places are on the list of participating restaurants. What’s your favorite?

Ahhh I love them all. Probably Room 11 for their cocktails—

What’s playing in your ear buds?

Pandora’s Indie Dance Radio station. I listen to it all day. And sometimes hard rock—anything guitar heavy.

Oh hell yes. Room 11 cocktails are the best.

Agreed. I also Mandu because I love Korean food. And how could you not love Marvin? They are so awesome.

Let’s talk a little more about you. This project is amazing. You must be amazing.  

Well I’m almost 43. I own two businesses. I love, love my Harley Davidson. And I’m actively involved in Capital Pride and Baltimore Pride.

So yes, amazing. What is your other business?

It’s a company that creates aphrodisiac experiences, called Yes Please More Please. It’s a place to build connections and try new things in a comfortable space.

I’m literally in love. Closing remarks: what does it mean for you to be a woman business owner?

Not only am I woman business owner, I’m woman leader. I’m a boss. I own my own condo. I own my Harley. I can get gay married or regular married and get divorced or have a baby or not. 2017 affords me every opportunity to do these things. This is the first time in modern history that a woman has this much liberty, and I want to take advantage of it. 

Want to show your support for the community during Inauguration Weekend? Head over to to find a restaurant in your hood that supports critical services that are in danger of losing funding (cough, Planned Parenthood, cough) Is your company looking for Sarah's magical PR touch? Catch up with her at